The Millionaire Agent Business Blueprint Workshop

Don’t miss this one-of-kind event from an international businessman who, as a business experiment, built his own real estate team from zero sales to 300 sales and $5 million in commissions in his first year (and 500 sales/$9 million in commissions in his second year)*.

The ultimate goal of the business experiment was to prove to agents and teams that if they implement world-class business and marketing strategies vs. traditional sales and transactional business practices, they can unlock exponential growth, productivity, and lifetime value profitability–while working fewer hours.

Real Estate Industry at a Crossroads: Interactive audience discussion–of the massive external and internal challenges and barriers facing the industry and your ability to grow your real estate business.
Win-Before-You-Start and Lose-Before-You-Start real estate business and coaching models: Discover how to match the perfect real estate business model to your personal, professional and financial goals. Most agents don’t optimize their income potential because there is a disconnect between their ideal business and financial objectives and the resources needed to achieve them.
Introducing the world’s first turnkey business and marketing model for agents who want to earn six or seven figure incomes and build a business they can sell for millions.

The 17 fundamentals of scaling your business

Learn a big picture overview of Maxavenue’s Millionaire Agent Business Blueprint™ which offers a total business and marketing solution across the 17 fundamentals of building a scalable, sustainable and saleable real estate business.

Be in business for yourself, not by yourself

This revolutionary business model represents the first proven and repeatable business opportunity for agents who want to be “in business for themselves, but not by themselves.”

You can belong to any brokerage firm you choose, or, if you’re a broker you can use the model for your independent brokerage and agents.

Integrated, aligned and “done for you” business and marketing systems

Smart strategy? Agents should focus on activities that earn $500 to $1,000 per hour such as: winning more listings/buyers and surprising and delighting customers before, during and after the transaction. Most agents do not have structured customer experience programs to transform one-time customers into lifetime champions.

Build a business you can sell for up to millions of dollars
Discover the key business criteria you must meet to have any realistic exit strategy to sell your business for a premium valuation.

Real Estate Industry at a Crossroads: Interactive audience discussion–of the massive external and internal challenges and barriers facing the industry and your ability to grow your real estate business.
Win-Before-You-Start and Lose-Before-You-Start real estate business and coaching models: Discover how to match the perfect real estate business model to your personal, professional and financial goals. Most agents don’t optimize their income potential because there is a disconnect between their ideal business and financial objectives and the resources needed to achieve them.
Introducing the world’s first turnkey business and marketing model for agents who want to earn six or seven figure incomes and build a business they can sell for millions.

The 17 fundamentals of scaling your business

Learn a big picture overview of Maxavenue’s Millionaire Agent Business Blueprint” which offers a total business and marketing solution across the 17 fundamentals of building a scalable, sustainable and saleable real estate business.

Be in business for yourself, not by yourself

This revolutionary business model represents the first proven and repeatable business opportunity for agents who want to be “in business for themselves, but not by themselves.”

You can belong to any brokerage firm you choose, or, if you’re a broker you can use the model for your independent brokerage and agents.

Integrated, aligned and “done for you” business and marketing systems

Smart strategy? Agents should focus on activities that earn $500 to $1,000 per hour such as: winning more listings/buyers and surprising and delighting customers before, during and after the transaction. Most agents do not have structured customer experience programs to transform one-time customers into lifetime champions.

Build a business you can sell for up to millions of dollars
Discover the key business criteria you must meet to have any realistic exit strategy to sell your business for a premium valuation.
Discover the 8 strategic revenue drivers of the Millionaire Agent Business Model™. Once you master and integrate these 8 revenue engines, you’ll see that it’s actually easier to become a millionaire agent than it is to struggle to optimize your income with the traditional transactional real estate business model.
Discover the biggest career financial mistake most agents make! Your database is your wealth! The lifetime customer value of your database is either depreciating every day, or appreciating every day.

We’ve studied hundreds of agent databases and it’s shocking that not one agent had a systematic method or software to track lifetime customer value by lead source–-nor did any agents have proven, structured strategies to earn up to 26x the initial commission from each client over a lifetime.

Would an extra $12+ million in lifetime earnings make a difference in your life?

We’ll show you Maxavenue’s Lifetime Customer Value Financial Model™ and how you can add up to tens of millions of dollars to your lifetime income by supercharging repeat, referral and cross-selling transactions.
Get a sneak preview of the world’s most successful listing and buyer value propositions

These powerful, revolutionary, scientific value propositions and presentations create instant professional differentiation that makes traditional buyer and seller value propositions irrelevant.

These radical added-value propositions have sold tens of thousands of homes for tens of billions of dollars and meet all three criteria of radical value innovation by the Harvard Business School.
First-ever turnkey, endless stream of high-quality, low-cost listing leads. These direct marketing campaigns integrate branded, highly-differentiated seller and buyer value propositions, combined with proven offers and marketing automation to supercharge lead engagement and maximize conversions to signed agreements.

Every facet of creating and launching the marketing program is done for you

These marketing campaigns are highly effective to targeted audiences such as your database contacts, direct marketing farming programs, digital advertising, social media and lead cultivation.
Hyper-local, multi-channel marketing reinvented! Are you ready to make Zillow irrelevant? Introducing the world’s first-ever hyper-local agent value proposition website that makes your differentiated value visible to the community and combines hyper-local custom geo-segments that match your designated farming areas. Prospects can now search hyper-local neighborhoods instantly, read about your expert home selling and buying systems and review client success stories.

At last, a website that personalizes and edifies the agent and demonstrates their differentiated expertise and world-class home selling and buying value propositions.

Maxavenue’s Local Market Domination Program™ uses advanced AI technology to target and score listing leads. Integrated multi-channel marketing (i.e. local direct mail, social media, digital marketing, event marketing, blogs, and more) creates synergy across all hyper-local channels to maximize your website's local top-of-mind awareness.
MBA-level training and 5 levels of professional certifications for listing and buyer agents

Maxavenue’s goal is not only to empower agents to become millionaire real estate entrepreneurs, but to also deliver world-class expertise and service to buyers and sellers.
Much more…the above agenda is only a fraction of the programs Maxavenue has created. Over the last 21 years, Maxavenue has invested millions of dollars and tens of thousands of hours to create and test hundreds of systems that empower real estate professionals to build a scalable and saleable business and to deliver expert professional representation to their clients.

Differentiate or become irrelevant! How to reposition yourself away from the crowded space of undifferentiated traditional listing value propositions to a “Blue Ocean Strategy” of uncontested market space.
Does your listing value proposition have definable and unique competitive advantages over other top listing agents? Your goal? Create a listing value proposition and presentation so compelling that every seller realizes it’s a “no brainer” to choose you as their listing agent. (It should be as obvious as the difference between a Ritz Carlton and a Motel 6)
Discover what the greatest mind in business history had to say about the #1 marketing secret that’s responsible for 50% of your success for winning a listing agreement.
Learn how one agent implemented Maxavenue’s Listing Domination Program™ and increased her number of annual listings from an average of 8 listings to 80 listings–that’s a 10x increase!

Not only did she become a millionaire listing agent, she also became the #1 luxury listing agent in her city.

The Maxavenue listing presentation is so differentiated and sophisticated that it instantly attracts all price ranges including high-end sellers.
Learn the 7 listing domination fundamentals you must have in place before you make an in-home listing presentation.
To win more listings, you need more high-quality listing leads. Learn how to stop wasting your time on costly, poor-quality listing leads that close at 2% and replace them with an endless stream of high-quality leads that close at 80-90% at a much lower cost per sale?
Get a deeper preview of the world’s most successful listing value proposition created by Maxavenue.

No one wants to sell their home for less money, yet every year millions of sellers use out-of-date property marketing methods that result in selling their homes for far less money than they deserve.

The Maxavenue Listing Value Proposition is the world’s most advanced and proven property marketing method to sell real estate for its Maximum Potential Price™. This system is a scientific process of selling real estate using the principle of price elasticity, buyer persona target marketing, and other world-class property-marketing strategies.

This radical added-value listing proposition has sold tens of thousands of homes for tens of billions of dollars.
Convert up to 95% of your listing appointments to signed listing agreements by mastering expert articulation. Discover the specialized skill sets that elevate your presentation performance and proprietary language to an art form and instantly separate your listing expertise from competitive listing agents.
Competence equals confidence. Learn how to deliver your listing presentation with an attitude of quiet self-confidence, ease, expert authority, and knowledge.
Discover the secret communication skills of creating verbal bridges, transitions, check-in cues, and questions to unlock positive dialogue between you and the seller that reveal the seller’s potential objections and highest and best interests.
Learn proven methods to adeptly overcome dozens of common seller misconceptions and objections, like “what makes your home selling system superior from other listing agents,” or “another agent offered me a 2% listing commission, so can you match that or go lower?”

Controlling the listing chessboard is absolutely the smartest and most profitable business strategy for agents wanting to thrive in any market condition. It gives you the ultimate leverage of time, exponential income potential, and the freedom to experience a superior quality of life.

The key to winning virtually every listing at full commission is to demonstrate that your property marketing value proposition is unequivocally more effective than what other listing agents are presenting. In other words, you need to make your differentiated value visible, relevant, and obvious to sellers.

Make 2025 Your Best Year Ever

There is a wise business saying: “Sometimes you need to work on your business, not just in your business.”

Successful Realtors are busy people and rightly value their time. However, sometimes, the smartest action you can take is to take a step back from your business and look at what’s happening in the marketplace so you can strategically navigate new market realities.

Attend this three-hour Millionaire Agent Business Blueprint Workshop™ if you are serious about doubling, tripling or more your income in a changing marketplace.

As a third-generation entrepreneur, Harold has decades of experience in building successful companies.

Since 2004, Harold has empowered real estate agents to win virtually every listing and buyer with the world’s most highly-differentiated, consumer-centric, branded value propositions for buyers and sellers.

He has trained over 8,000 top agents and up to 1,000 independent brokers across the USA and Canada. His goal is to help agents create a strategic competitive advantage so powerful that they can exponentially scale their sales volume and create a business they can sell for up to millions when they retire.

Harold is the creator of Maxavenue’s revolutionary Millionaire Agent Business Model. To prove to agents the incredible power of this model, he created his own real estate team as a business experiment. Harold’s team went from zero sales and zero agents in month one to selling 300 homes and earning more than $5 million* in commissions by the end of month twelve. Year two, his team sold 500+ homes generating over $9 million* in sales commissions and went on to sell more than $1 billion in real estate within a few years.

Harold believes that despite this new era of unprecedented change, uncertainty and competitive challenges, there will be more millionaire agents than ever before. But it will come at the expense of the majority of agents who lack world-class business and marketing systems and cling to the status quo of traditional listing and buyer value propositions.

Harold and the Maxavenue team is solely focused on providing agents with the first-ever turnkey business and marketing solution to create a value-added renaissance for buyers, sellers, and a new breed of millionaire agent entrepreneurs and teams.